Akamai Technologies, a service provider for online content and applications, has released a study, conducted by JupiterResearch, exploring two fundamental elements related to the future success of online video: consumer preferences around video consumption and consumer reaction to low-quality viewing experiences.

According to the study, the consequences for a web site where video content underperforms are a significant loss in goodwill, return visitors and potential advertising revenues... Read more!

Read the Full Article at:
http://www.econtentmag.com/Articles/ArticleReader.aspx?ArticleID=37171

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