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Improve Speed and Lower Bounce Rate with Better Web Design

Added: Monday, October 10th 2016 at 2:18am by LiloMarketing

The website holds a lot of importance for businesses today. This is especially true for ecommerce businesses that rely on their websites to make conversions. Having a well designed websites contributes heavily to the success of a business. Similarly, a badly made website with outdated features and slow speed will yield no desirable result. In fact, issues such as poor functionality and extensive load time will lead to higher bounce rate and lower ranking in the search engines. If you don’t users to get repelled by your website the minute they visit a page, you have to pay thought and attention to the design. Here are a few elements that every website should possess: 

Great looks

Appearance is the key to impressing your audience. A dull looking website will not generate as much traffic as a high-tech and creatively designed website. No matter what type of business you own, there is always some creative way you can present your business through your website. Hire a talented web designer, and let them know if you have any unique ideas. Or, you can even tell them what you are looking for, and they will come up with ideas on their own! 


You will never hear a user say “I love slow websites that take forever to display a page”. Load times are extremely important factors that determine whether or not users will visit your website. Most users will give up on your website after waiting for 4 seconds for it to open. A number of factors may lead to slow websites such as cheap hosting, oversized images, stuffing a page with too many high resolution images, using custom fonts that require downloading the particular font before being able to read the page, adding a ton of javascript effects and so on. You need to make sure the design elements do not make the website slow. 

Lesser distractions

There is nothing more annoying than being bombarded with advertisements and alternative offers the moment you open a website. Such elements create a lot of distraction and take the focus away from the main content. Pop-ups and certain inappropriate banner ads are also absolute no-no. Such ads reduce the trust factor. Users will never provide you their contact details if they lose trust in the company. Make sure the design is clean and organized so that nothing has the “in your face” tone. 

Relevant content only

Your website should always display content that is relevant to your business, and the products or services that you offer. Irrelevant content is not only off putting from the users’ point of view, but it also gives you a disadvantage in terms of SEO. Google pays a lot of attention to website content. If you are trying to improve your website’s ranking in the search results, you must first get rid of all the unnecessary junk content that has nothing to do with your brand’s identity. 


Advancement in technology has offered web designers the freedom to create great websites that the visitors fall in love with. Get such a website and say goodbye to problems such as high bounce rate! 


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