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Digital marketing for schools - What is it and does it work?

Added: Thursday, January 18th 2018 at 7:44am by elisef3887263
Category: Jobs & Careers

school apps New ways for educational establishments to promote themselves seem to come along every other day thanks to the continually changing technology that is used so widely by everyone of us. Some of these new forms of digital marketing use the latest technology in new and exciting ways. For example, a digital media marketing company called Phenix Education recently showed us some of the possibilities available with a virtual school tour, which gives a 360 degree view of the real-world school environment that prospective pupils can explore.

Most schools will already be aware of how important it is to use the latest technology to keep in touch with their pupils and to reach out to potential new students. A digital prospectus is starting to replace the old fashioned published prospectus and they are becoming very popular. With the constantly reducing costs associated with the technology that they use, they are now relatively cost effective, particularly as they also remove the need for the expensive printing and posting costs associated with a printed prospectus. Such a digital prospectus can include video demonstrations, 360 virtual tours, walk-on presenters and even web-links so that viewers can be taken directly to a school's website for more information etc. They can therefore be a great tool. There are already a multitude of digital media companies specialising in producing this sort of digital media marketing for educational establishments.

As one of the directors at www.phenixeducation.co.uk says, "Digital is certainly now the future and it's really very exciting."

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